Yeshin, Tony <br/><br/>
Integrated marketing communications  the holistic approach 

 - Oxford  Butterworth- Heinemann  1998 
 - xi,354 p. 
 - Butterworth-Heinemann Marketing Series .
<br/><br/><label>ISBN: </label>0750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / YES