TY  - GEN
AU  - Yeshin, Tony
TI  - Integrated marketing communications: the holistic approach
T2  - Butterworth-Heinemann Marketing Series
SN  - 0750619236
U1  - 658.8 
PY  - 1998///
CY  - Oxford
PB  - Butterworth- Heinemann
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -