TY  - GEN
AU  - Darymple Douglas J
AU  - Parsons, Leonard J
TI  - Marketing management: text and cases
SN  - 9814126217
U1  - 658.8 
PY  - 2002///
CY  - Singapore
PB  - John Wiley
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -