Malhotra, Naresh K <br/><br/>
Marketing research  an applied orientation 

 - 4th ed. 
 - Delhi  Pearson Education  2004 
 - xxix,713,[69] p.  Illustration 
<br/><br/><label>ISBN: </label>8129702568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL