Kotler, Philip <br/><br/>
Principles of marketing 

 - 10th ed. 
 - Delhi  Pearson Education  2004 
 - xxix,661,[44 p.  Illustration 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>STRATEGIC PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.8001  / KOT