TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Garry
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 8129702010
U1  - 658.8001 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -