TY  - GEN
AU  - Ackermann, Fran
AU  - Brown, Ian
AU  - Eden, Colin
TI  - The practice of making strategy: a step-by-step guide
SN  - 8178294559
U1  - 658.81 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Management
KW  - MARKETING
KW  - Marketing strategy
KW  - Sales management
ER  -