Zeithaml, Valarie <br/><br/>
Services marketing  integrating  customer focus across the firm 

 - 3rd ed. 
 - New York  McGraw-Hill  2004 
 - xx,668 p.  Illustration 
<br/><br/><label>ISBN: </label>0071240314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>MARKETING MANAGEMENT<br/>SERVICES INDUSTRIES MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI