TY  - GEN
AU  - Zeithaml, Valarie
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating  customer focus across the firm
SN  - 0071240314
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - SERVICES INDUSTRIES MARKETING
ER  -