TY  - GEN
AU  - Chaston, Ian
TI  - Knowledge-based marketing: the twenty-first century competitive edge
SN  - 817829396X
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Customer relationship
KW  - KNOWLEDGE PLANS
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -