Tull, Donald S <br/><br/>
Marketing research  meaning, measurement, and methods 

 - New York  Macmillan  1976 
 - xv,736 p. 
<br/><br/><label>ISBN: </label>0024217409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL