TY  - GEN
AU  - Chisnall, Peter M
TI  - The essence of marketing research
T2  - Prentice-Hall Essence of Management Series
SN  - 8120309081
U1  - 658.83 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall
KW  - MARKETING
ER  -