TY  - GEN
AU  - Hair, Joseph F.
AU  - Bush, Robert P
AU  - Ortinau, David J
TI  - Marketing research: within a changing information environment
T2  - McGraw-Hill/Irwin Series in Marketing
SN  - 0070494541
U1  - 658.83 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING RESEARCH
ER  -