TY  - GEN
AU  - Quelch, John A
AU  - Dolan, Robert J
AU  - Kosnik, Thomas J
TI  - Marketing management: text and cases
T2  - Irwin Series in Marketing
SN  - 0256109559
U1  - 658.8 
PY  - 1993///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -