Kotabe, Masaaki <br/><br/>
Global marketing management 

 - 3rd ed. 
 - Singapore  John Wiley  2004 
 - xxii,694 p.   
<br/><br/><label>ISBN: </label>9812530991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing<br/>Globalization<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT