Aaker, David A <br/><br/>
strategic market management 

 - 6th ed. 
 - New York  John Wiley  2001 
 - xiv,338 p. 
<br/><br/><label>ISBN: </label>0471415723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK