Rosenwald, Peter J <br/><br/>
Accountable marketing  the economics of data-driven marketing 

 - New York  Thomson  2004 
 - xxv,336 p. 
<br/><br/><label>ISBN: </label>0324203594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACCOUNTABLE MARKETING<br/>CUSTOMER RELATION MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROS