TY  - GEN
AU  - Rosenwald, Peter J
TI  - Accountable marketing: the economics of data-driven marketing
SN  - 0324203594
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Thomson
KW  - ACCOUNTABLE MARKETING
KW  - CUSTOMER RELATION MANAGEMENT
KW  - MARKETING
ER  -