Bernhardt, Kenneth L <br/><br/>
Cases in marketing management 

 - 7th ed. 
 - Boston  McGraw-Hill  1997 
 - xiv, 665 p.  Illustration 
 - Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Dewey Class. No.: </label>658.9  / BER