Loudon, David L <br/><br/>
Consumer behavior  concepts and applications 

 - 4th ed. 
 - New York  McGraw-Hill  1993 
 - xxiii, 788 p.  Illustration 
 - McGraw - Hill series in marketin .
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU