TY  - GEN
AU  - Loudon, David L
AU  - Bitta, Albert J. Della
TI  - Consumer behavior: concepts and applications
T2  - McGraw - Hill series in marketin
SN  - 0070387672
U1  - 658.834 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - MANAGEMENT
ER  -