TY  - GEN
AU  - Bhatia, B.S.
AU  - Batra, G.S.
TI  - Modern marketing management
SN  - 8171009581
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Deep and Deep Pub.
KW  - Managemnet
ER  -