Bateson, John E.G <br/><br/>
Managing services marketing  text and readings 

 - 4th ed. 
 - Ohio  South-Western  1999 
 - xxvi,471 p. 
<br/><br/><label>ISBN: </label>0030225191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>SERVICES MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT