TY  - GEN
AU  - Bateson, John E.G
AU  - Hoffman, K. Douglas
TI  - Managing services marketing: text and readings
SN  - 0030225191
U1  - 658.8 
PY  - 1999///
CY  - Ohio
PB  - South-Western
KW  - MANAGEMENT
KW  - MARKETING
KW  - SERVICES MARKETING
ER  -