Tom, Gail <br/><br/>
Understanding consumer behavior  marketing lessons learned from understanding the consumer experience 

 - Fort Worth  Harcourt College  2001 
 - xxi,121 p.  Illustration 
<br/><br/><label>ISBN: </label>0030321212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Management<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342  / TOM