TY  - GEN
AU  - Tom, Gail
TI  - Understanding consumer behavior: marketing lessons learned from understanding the consumer experience
SN  - 0030321212
U1  - 658.8342 
PY  - 2001///
CY  - Fort Worth
PB  - Harcourt College
KW  - Consumer behavior
KW  - Management
KW  - MARKETING MANAGEMENT
ER  -