Hartley, Robert F <br/><br/>
Marketing mistakes and successes 

 - 8th ed. 
 - New York  John Wiley  2001 
 - viii,359 p. 
<br/><br/><label>ISBN: </label>0471370606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRISIS MANAGEMENT<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING-UNITED STATES
<br/><br/><label>Dewey Class. No.: </label>658.800973  / HAR