TY  - GEN
AU  - Hartley, Robert F
TI  - Marketing mistakes and successes
SN  - 0471370606
U1  - 658.800973 
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - CRISIS MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING-UNITED STATES
ER  -