Jakacki, Bernard C <br/><br/>
IMC  an integrated marketing communications exercise 

 - 2nd ed. 
 - Ohio  South-Western  2001 
 - iv,75 p.  Illustration 
<br/><br/><label>ISBN: </label>032401483X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>COMMUNICATIONS<br/>INTEGRATED MARKETING<br/>MARKETING<br/>MEDIA PLANNING<br/>PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAK