TY  - GEN
AU  - Jakacki, Bernard C
TI  - IMC: an integrated marketing communications exercise
SN  - 032401483X
U1  - 658.8 
PY  - 2001///
CY  - Ohio
PB  - South-Western
KW  - ADVERTISING
KW  - COMMUNICATIONS
KW  - INTEGRATED MARKETING
KW  - MARKETING
KW  - MEDIA PLANNING
KW  - PROMOTION
ER  -