TY  - GEN
AU  - Jones, Susan K
AU  - Spiegel, Ted
TI  - Marketing convergence: how the leading companies are profiting from integrating online  and offline marketing strategies
SN  - 0538727195
U1  - 658.8 
PY  - 2003///
CY  - Ohio
PB  - Thomson
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - MARKETING STRATEGIES
KW  - OFFLINE MARKETING STRATEGIES
KW  - ONLINE MARKETING STRATEGIES
ER  -