Parente, Donald <br/><br/>
Advertising campaign strategy  a guide to marketing communication plans 

 - 3rd ed. 
 - Ohio  South-Western  2004 
 - xxvii,404 p. 
<br/><br/><label>ISBN: </label>0324271905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>MARKETING<br/>MARKETING COMMUNICATION
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAR