TY  - GEN
AU  - Parente, Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans
SN  - 0324271905
U1  - 659.1 
PY  - 2004///
CY  - Ohio
PB  - South-Western
KW  - ADVERTISING
KW  - MARKETING
KW  - MARKETING COMMUNICATION
ER  -