TY  - GEN
AU  - Greising, David
TI  - I'd like the world to buy a coke: the life and leadership of Roberto Goizueta
SN  - 0471345946
U1  - 338.766362092 
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Biography
KW  - Chief executive
KW  - Coca Cola company
KW  - Economics
KW  - Soft drink industry
ER  -