Belch, George Edward <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 

 - 4th ed. 
 - Boston  Irwin/McGraw-Hill  1998 
 - xxii,762 p.   
 - Irwin/McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>COMMUNICATION<br/>MANAGEMENT<br/>MARKETING<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL