TY  - GEN
AU  - Belch, George Edward
AU  - Belch, Michael A
TI  - Advertising and promotion: an integrated marketing communications perspective
T2  - Irwin/McGraw-Hill Series in Marketing
SN  - 0256218994
U1  - 659.1 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - ADVERTISING
KW  - COMMUNICATION
KW  - MANAGEMENT
KW  - MARKETING
KW  - SALES PROMOTION
ER  -