TY - GEN AU - Flor, Nick V TI - Web business engineering: using offline activities to drive internet strategies T2 - Addison-Wesley Information Technology Series SN - 8178082462 U1 - 658.84 PY - 2001/// CY - Delhi PB - Addison Wesley Longman KW - BUSINESS ENGINEERING KW - MARKETING CHANNELS KW - WEB BUSINESS ER -