Kotler, Philip <br/><br/>
Marketing management 

 - 12th ed. 
 - New Delhi  Prentice-Hall  2006 
 - xxxvii,729,[45] p.   
 - 2006 .
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT