TY  - GEN
AU  - Srinivasan, R.
TI  - Case studies in marketing: the Indian context
SN  - 8120327713
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall
KW  - ADVERTISING MARKETING
KW  - INTERNATIONAL MARKETING
KW  - MANAGEMENT
KW  - MARKETING
KW  - SERVICES MARKETING
ER  -