Van Gelder, Sicco <br/><br/>
Global brand strategy  unlocking brand potential across countries, cultures and markets 

 - New Delhi  Kogan Page  2004 
 - xii,260 p. 
<br/><br/><label>ISBN: </label>0749442131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME<br/>EXPORT MARKETING<br/>MANAGEMENT<br/>MARKETING MANAGEMENT<br/>SALES PROMOTION
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN