TY  - GEN
AU  - Van Gelder, Sicco
TI  - Global brand strategy: unlocking brand potential across countries, cultures and markets
SN  - 0749442131
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - BRAND NAME
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - SALES PROMOTION
ER  -