Aaker, David A. <br/><br/>
Advertising management  practical perspectives 

 - Englewood Cliffs  Prentice-Hall  1975 
 - xvi,612 p.  Illustration 
<br/><br/><label>ISBN: </label>0130159743 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV