TY  - GEN
AU  - Fulmer, Robert M.
AU  - Strang, Roger A
TI  - Exploring the new marketing: study guide, selected readings, case incidents and other exercises
U1  - 658.802 
PY  - 1976///
CY  - New York
PB  - Macmillan / Collier Macmillan
ER  -