Dunn, S. Watson <br/><br/>
Advertising : its role in modern marketing 

 - 3rd ed. 
 - Illinois  Dryden press  1974 
 - vii,630 p. 
<br/><br/><label>ISBN: </label>030574315 
<br/><br/><label>Dewey Class. No.: </label>659.1  / DUN