Birn, Robin J <br/><br/>
The effective use of market research  how to drive and focus better business decisions 

 - 4th ed. 
 - London  Kogan Page  2004 
 - xiv,226 p. 
<br/><br/><label>ISBN: </label>0749443219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS SUCCESS<br/>DECISION MAKING<br/>MANAGEMENT<br/>MARKETING<br/>MARKETING RESEARCH<br/>STRATEGIC PLANNING
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / BIR