TY  - GEN
AU  - Birn, Robin J
TI  - The effective use of market research: how to drive and focus better business decisions
SN  - 0749443219
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - BUSINESS SUCCESS
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING RESEARCH
KW  - STRATEGIC PLANNING
ER  -