Boyd, Harper W <br/><br/>
Marketing research  text and cases 

 - 5th ed. 
 - Homewood  Richard D. Irwin  1981 
 - xiv,693 p. 
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY