Lee, Monle <br/><br/>
Principles of advertising  a global perspective 

 - New Delhi  Viva Books  2003 
 - xvii,355 p.  Illustration 
<br/><br/><label>ISBN: </label>8176494003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>Management
<br/><br/><label>Universal Decimal Class. No.: </label>659.118  / LEE