McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach 

 - 8th ed. 
 - Homewood  Irwin  1984 
 - xvii,841 p.   
 - The Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC