TY  - GEN
AU  - McCarthy, E. Jerome
AU  - Perreault, William D
TI  - Basic marketing: a managerial approach
T2  - The Irwin Series in Marketing
SN  - 0256030197
U1  - 658.8 
PY  - 1984///
CY  - Homewood
PB  - Irwin
ER  -